CORPORATIONS AND THE NEW CIVILIZATION - APRIL 2001
We need to throw our old ideas about how our civilization is structured into the garbage can.
The old ideas are blinding us to the truth. We might start by realizing that the view that human society is organized
into nations that are run by governments is quickly becoming a thing of the past.
The process of globalization
is inevitable. National borders are becoming less and less important and the change cannot be stopped. Increasingly
the main forces of power in the world are corporate. Corporations are now global entities with power, capital, and
influence that equal that of nations. I am not saying that national governments will not play a role in future civilization.
They will. But the role of governments will be diminished, just as the role of royalty in European society changed at
the advent of capitalistic democracy.
There are many factors causing these changes. Of course, corporations want to
be giant global entities for their own financial gain. But other factors are making the changes
increasingly possible.Technologies such as the Internet, cable TV, communication satellites, fax machines, and inexpensive travel
is making it impossible for nations to isolate themselves from the world.
Historic factors such as the triumph of capitalism
over communism as the dominant world philosophy, and the increasing desire of corporations to merge into super-giant conglomerates,
all play into making the changes come into being.
One of the final steps in this process is the move towards eliminating
trade restrictions along national borders. One of the main causes supported by political activists is the fight against the World
Trade Organization that is trying to create open trade.
Although I agree with the reasons the activists believe free trade
can hurt people, they are trying to cling to the past and it is a losing battle. A new world is emerging. Free trade
is coming and it cannot be stopped.
The real job of the activists, and any of us who are concerned about the future of
human life, should be to understand what this new world of the future will look like and to work to shape it in a way that benefits
the greatest number of people rather than just those at the top.
In order to fight against the evils that are possible
in the new world, we must first define the problems. This means making people aware of the coming changes, making them aware
of the specific dangers, and then presenting a practical means of fighting against those dangers.
To put this into
perspective we should look at America and the birth of the United States government. The concepts that were behind the
creation of the U.S. government were based on ideas presented by English and French political theorists. It was a revolutionary idea.
What made our government so special was its limitations and accountability. The government's power was limited by checks and balance
between the different branches. And most important,
government was accountable to the people through free elections. What
really most revolutionary was the simple idea of a government for the
instead of people who lived for the will of the rulers.
The reason I
into this history is because the way in which we see corporations today
corresponds to the way in which people viewed rulers and governments
French and American revolutions.
Likewise, I believe that the revolutionary change in the way in which
governments should now be applied to the way we view corporations.
Before we continue down this road I want to make it very clear that I
advocate communism or state socialism in any way. I do not suggest
corporations are nationalized. I think these are a lousy answer to the
We do need to view corporations as the new rulers of our civilization
then accountable to the world. Dare we say a corporation for the
corporation are allowed to grow and accumulate unchecked power it could
disastrous. Corporations are the only giant institutions that are not
to hold social responsibility as a high priority. And they will never
unless they are forced. And they will never be forced until people
their role in modern society and believe there to be a need for this
what we expect from corporations.
I believe there are ways to make this change happen which do not go
capitalism, democracy, or the free market system. In fact, I believe
provides us with the very tools to make these changes.
Although we tend to see the corporations as the enemy,
the time has come when we need to view them as a necessary partner. To make social
change we must create a working relationship with
corporate leaders. They must be shown that social
change will be a win/win situation that benefits them
as well as the public. In order to achieve anything
they must be able to feel some level of trust. If we
frame the situation as two forces in opposition this
will not be possible.
To many, these types of changes may seem impossible to
achieve, but likewise, before the American and French
revolutions a government for the people must have
seemed inconceivable to the average man on the
We might do well to remember that corporations are
lead by human beings who are effected by
public opinion and subject to the desires of their
egos. Praise, flattery, criticism, sense of duty and
moral responsibility can be powerful tools to convince
corporate leaders to act altruistically.
As kings of our civilization, society may benefit by
focusing the public eye on these people through the
media. They should be treated as celebrities. Let
public opinion hold them up as heroes on villains
depending on their actions.
Beyond the forces effecting corporations through
the personal egos of their leaders, they are also
dependent on public opinion economically. Whether that
be through valuations on
Company stock, or the public's desire to use or avoid
a company's products. The power of public opinion to
act, if not on the conscience, then as a tool for
economic reward or punishment for corporate behavior,
should not be underestimated.
Beyond simply pressures be they social or regulatory
to modify corporate behavior, I believe we can use the
tools of the free market to take control of corporate
power. This being a much better solution so that not
only behavior may be controlled, but also so that the
profits may flow to the working class.
CORPORATIONS AND THE NEW CIVILIZATION can article by author Caeser Pink
suggesting that free trade is inevitable and civilization needs to views corporations as institutions for the people.|
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